Privacy policy

LeadNBFI (“LeadNBFI”, “we,” “us,” or “our”) is a full-service integrated communications network offering advertising and media services to our clients (“Services”). This Privacy Notice sets out how we collect, use, share, and protect any information we collect through this website (“Website”).  This Privacy Notice also explains the measures we take to safeguard your information and describes how you may contact us regarding our privacy practices. 

Introduction

Any data collected through this Website, including personal data (as defined under applicable data protection laws, referred to as “Personal Data”), will only be used for the purposes set out in this Privacy Notice. Notwithstanding, we may use information that does not identify you (including information that has been aggregated or de-identified) for any purpose except as prohibited by applicable law.

Please read this Privacy Notice thoroughly. If you disagree with the way personal information will be used, please do not use this Website.

We may include links to other websites, including social media platforms. This Privacy Notice only covers this Website and does not apply to the data practices of other websites. We encourage you to read the privacy notices available on other websites you visit.

What Personal Data and Sensitive Personal Information do we collect and process through the Website?

The following describes the categories of Personal Data and Sensitive Information we collect. 

Category of Personal Data

Examples

Contact Information and Identifiers

Online identifiers; IP address; Name; Email Address; Business Address; Phone Number

Professional or Employment Information (may be B2B Contact Information)

Your employer, company, and title

Internet or other electronic network activity information (Technical data)

Browsing history; search history; online interests, such as information about categories of consumer interests derived from online usage; and information on a consumer's interaction with the Website

General Geolocation data

Non-precise location information from your device or IP address

Your verbatim communications to us  

Information that you directly send us  

Inferences

Information drawn from any of the information identified in this section to create an attribute about your preferences, characteristics, or behavior

Categories of the sources of Personal

Data and Sensitive Personal Data we may collect:

We may collect the Personal Data outlined above from the following categories of sources:

  • Directly from you, for example, when you send us your questions or comments using the query form or make use of your privacy rights.

  • From publicly available sources, operating systems and social networks.

  • Indirectly from you by using automated technologies, such as cookies, pixels, third party tags, scripts, log files and other means to automatically collect information about the use of our Website. Further information about our use of cookies can be found in this Privacy Notice.

Purpose of data collection 

The following table provides information about our purposes for collecting your Personal Data and Sensitive Personal Data:

Our Purposes for collecting and using your Personal Data

To read and respond to your queries to us, sent using our online query form.

When you contact us through the data access request form

Operating our Website, for example, operating, analyzing, improving, and securing our Website.

Other internal purposes, such as: internal research, internal operations, auditing, detecting security incidents, debugging, short-term and transient use, quality control, and legal compliance. 

Legal purposes, such as: (a) comply with legal process or a regulatory investigation (e.g. regulatory authorities’ investigation, subpoena, or court order); (b) enforce our Terms of Service, this Privacy Notice, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of other parties; and/or (d) protect the rights, property or personal safety of us, our platform, our customers, our agents and affiliates, its users and/or the public. Such disclosure may be for a business purpose, but may also be considered a “sale” under certain state privacy laws.

In the event of a corporate transaction including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets, or for purposes of due diligence connected with any such transaction.

We may aggregate, de-identify and/or anonymize any information collected so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also share such data with any other party, including advertisers, promotional partners, and sponsors, in our discretion, unless otherwise prohibited by applicable law

We use analytics services, such as Google Analytics, to help us understand how users access and use the Website. 

As indicated below, vendors and other parties may act as our service providers, or in certain contexts, independently decide how to process your information. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.

With whom do we Share or Sell Personal Data or Sensitive Personal Data?

We may disclose your Personal Data collected and processed through this Website for various purposes related to our business. The disclosure may be to our clients, partners, or vendors. 

With whom do we disclose Personal Data or Sensitive Personal Data for a Business Purpose?

We may disclose your Personal Data or Sensitive Personal Data to our service providers that assist us with our business purposes. Our service providers are to only process your Personal Data in accordance with our instructions and only for the purpose listed below.

 Below shows with whom we disclose your Personal Data for the specific business purpose(s). 

Category of Personal Data

Categories of Parties With Whom We Disclosed Your Data for a Business Purpose

Business Purpose for the Disclosure

Affiliates and analytics partners

Helping to ensure security and integrity to the extent the use of the consumer's personal information is reasonably necessary and proportionate for these purposes; undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the Controller, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the Controller

Internet or other electronic network activity information. 

Helping to ensure security and integrity to the extent the use of the consumer's personal information is reasonably necessary and proportionate for these purposes; undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the Controller, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the Controller

Geolocation data

Helping to ensure security and integrity to the extent the use of the consumer's personal information is reasonably necessary and proportionate for these purposes; undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the Controller, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the Controller

Your verbatim communications to us or shared on the public areas of our site

Helping to ensure security and integrity to the extent the use of the consumer's personal information is reasonably necessary and proportionate for these purposes; undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the Controller, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the Controller

Inferences

Helping to ensure security and integrity to the extent the use of the consumer's personal information is reasonably necessary and proportionate for these purposes; undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the Controller, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the Controller

Automated Decision Making and Profiling

When processing your Personal Data, we do not use processes that involve automated decision making or profiling.

How long do we keep your information?

We keep Personal Data for as long as is necessary for the purposes described in this Privacy Notice, complying with legal and regulatory obligations, protecting our or other’s interests, and as otherwise permitted or required by law. When Personal Data is no longer necessary for or compatible with these purposes, it is removed from our systems in accordance with our internal retention policies. The criteria used to determine our retention periods include:

  • The length of time we have an ongoing relationship with you and provide the Website or our services to you;

  • Whether our processing of the Personal Data is consistent with what an average consumer would expect when the Personal Data was collected;

  • Whether the Personal Data is processed for any other disclosed purpose(s) compatible with what is reasonably expected by the average consumer;

  • Whether the Personal Data is relevant and useful to the provision of our services and our further processing is permitted by law;

  • Whether the Personal Data has been de-identified, anonymized, and/or aggregated; and

  • Whether there is a legal obligation to which we are subject.

Data Security

We use a variety of methods, such as firewalls, intrusion detection software and manual security procedures, designed to secure your data against loss or damage and to help protect the accuracy and security of information and to prevent unauthorized access or improper use. Nevertheless, transmission via the internet is not completely secure and we cannot guarantee the security of information about you.

Financial Incentive

We do not offer any financial incentives related to our collection of your Personal Data.

Notification of Changes

Any changes to this Privacy Notice will be promptly communicated on this page and you should check back to see whether there are any changes. Continued use of the Website after a change in the Privacy Notice indicates your acknowledgment and acceptance of the use of Personal Data in accordance with the amended Privacy Notice.

Updated: January, 2024